YPB Smart Packaging Technologies
Turn your product packaging into a global billboard for your brand
✓Print QR codes on your product packaging at scale
✓Capture valuable marketing insights
✓Engage consumers and capture 1st party data
✓ Boost reorders and cross-sell products after purchase
Smart Packaging is an Untapped Digital Traffic Source
Digitally connected packaging and labels are a low cost channel to capture physical in-store traffic as well as re-engage that have already purchased online
Customized Campaigns to Engage Consumers and Capture Valuable Data
1. Product information
Share the provenance of your product, the story of its maker, or helpful tips for its use
2. Captured 1st party data via:
- Newsletter registrations
- Competitions
- Gamification
- Warranty registrations
3. Cross-sell products
Recommend complementary products for purchase online
4. Reorder products with a single click
Scan and purchase with one-click-checkout, no logins or details to fill in
5. Social media engagement
Direct traffic to social media and share content
6. Retarget via ads
Physical product scans become a digital retargeting audience
Re-engage and Retarget E-Commerce Purchases
Digitally connected packaging and labels are a low cost channel to capture physical in-store traffic as well as re-engage that have already purchased online
Connect™ Platform
With our cloud-based YPB Connect Platform product packaging becomes a global billboard for any brand
The Connect platform is designed specifically for QR code technology. All-in-one features, simple, and ready to go. No plugins, integrations, or technical expertise required
Transform your product packaging into a unique digital experience, capture marketing data, and increase online sales
Key features of Connect
Customisable Campaigns
Serialisation Capability
Analytics & Reporting
Integration & Customisation with your preferred CRM Platform
Increase Cross-Sell Revenue
Social Media Integration
Audience Profiling
Loyalty program
Data Analytics Delivers Deeper Insights into your Consumers
Data analytics
Capture geographic, demographic, and 1st party data. Due to GDPR and iOS updates, anonymous data cannot be captured so easily, YPB integrates with data partners to aggregate and fill in the gaps
Advanced reporting
Sophisticated algorithms provide valuable audience insights including best performing age groups, genders, and products in any geographic region
Case Study
YPB Connect has empowered Healthy Care to
✓Optimise digital marketing spend towards hot spots
✓Grow their email database by 25% and capture additional 1st party data within a few months
✓Boost brand engagement by seeing a 10% increase in QR code scans month on month
